Social Media is NOT One Size Fits All!

Online, where businesses are all clamoring for attention in over saturated markets, there's one thing that can really make you stand out: being yourself. Yep, we're talking about personalizing your social media accounts. Sure, it might seem easier to just “stick to the corporate stuff,”, but trust us, there's real magic in showing the world the person behind the brand. Think of it like chatting with friends rather than giving a formal presentation. 

There is still a need for professionalism and curation, but nothing lands on social media quite like authenticity. In the business world, this can feel a bit murky… “I’m not an influencer, I’m a doctor!” Or, “I don’t post ads, I post showings and new listings!” So why would it matter for your account to be personalized? 

We’ve said it before and we’ll say it again…social media is not one size fits all! Just because something is working for your competitor, or working well in a parallel industry, does not mean it will get the job done for you. 

Let’s jump into the importance of personalization. Then, we’ll give you a few hot tips to wrap all of this advice up with a nice little bow!

Starting off strong with the benefits: 

- Personalization enhances customer engagement: Tailoring content and interactions to individual preferences and behaviors increases the likelihood of meaningful engagement with your audience. 

- Better understanding of your audience: Personalization allows you to gather valuable data and insights about your audience's preferences, behaviors, and interests, enabling you to tailor your marketing strategies more effectively.

The two of these go hand in hand. Before you can personalize to your following’s preferences, you should try to get to know them a bit more and understand what they like. This can be done through crowdsourcing initiatives like beta testing your posts, including polls in stories, checking in on your analytics and performances, and familiarizing yourself with your most applicable demographics. 

- Improved customer satisfaction: Social media personalization demonstrates that you understand and value your customers' preferences, leading to increased satisfaction and loyalty. This will shine through not only in your social media analytics, but also in your conversions and purchases. 

Speaking of…

- Increased conversion rates: Personalized social media content and offers are more relevant to your audience, increasing the likelihood of conversion and driving sales.

- Enhanced brand loyalty and advocacy: By delivering personalized experiences, you can foster stronger connections with your audience, leading to increased brand loyalty and advocacy. This can turn a no time buyer into a one time buyer…and a one time buyer into a loyal consumer!

Referring back to what we said about competition and setting yourself apart:

- Competitive advantage: Businesses that embrace social media personalization gain a competitive edge by delivering more relevant and compelling experiences to their audience, distinguishing themselves from competitors.

These tips also help your wallet instead of hurting it!

- Cost-effective marketing: Personalized social media campaigns often yield higher returns on investment by targeting specific audience segments more effectively and efficiently.

- Adaptability and agility: Personalization allows businesses to adapt quickly to changes in consumer preferences and market trends, enabling them to stay ahead of the competition and maintain relevance in a dynamic marketplace. There is also little “crisis management” or poorly spent dollars because of the time and efforts put into an intentional, personalized strategy. 

Now, how can we get there? How can we put all of these tips to the test, and where do we start? 

We’re so glad you asked. 

Here at TJ Creative Agency, one of our most forefront operations and structures revolves around our commitment to tailoring. We tailor packages and strategies alike to make sure that YOU are accomplishing YOUR goals. 

Our first recommendation when it comes to putting plans into action is to hire a team who knows their stuff. Speaking of…I think I know a guy. 

When your goals are surrounding digital marketing, specifically in the social media landscape, you’re going to want to invest in a marketing team who gets down to the nitty gritty of specialization for your specific community and industry. 

Within our social packages, we span the variety of add on features like additional posts and platforms, but one major player stays true: strategy. 

Your strategy is built for YOU, after taking a look at your analytics (engagement, reach, outbound management etc.) and coupling that with hours of research regarding trends, efficiency and other need-to-know’s, our team effectively builds and maintains your social strategy in accordance with your management. 

If you feel confident in your abilities to handle the social side of things, you may be a better fit for our Coaching Call Subscription with Terrah! 

In these calls, you will receive personalized advice in the form of an hour long 1:1 session. This is a great fit for someone who needs a second set of eyes on their decisions, or ultimately just a way forward through the complicated beginnings of launching your social presence!

To book a call, you can click here.

To inquire more about our social packages and pricing, please click here and fill out our contact form!

Cheers,

Xo, TJ