Social Media Predictions for Q4 ‘23!
Welcome to our crystal ball for social media in the next quarter of 2023!
As the digital world continues to evolve at breakneck speed, we are yet again at the cusp of a pivotal era for social media. From emerging platforms to shifts in user behavior, the upcoming quarter promises to be a transformative period for the way we connect, share, and engage online.
In tandem with our most recent podcast episode linked here: Social Sessions Latest Episode!
Let’s dive into our predictions!
The Rise of Tiktok Shop:
TikTok has quickly become a powerhouse in the social media world, drawing in a diverse and engaged audience. Beyond just entertaining short videos, TikTok has transformed into a significant e-commerce platform with the introduction of TikTok Shop. It's not just about watching; you can now shop directly within the app. They've made it easy with in-feed and live shopping features, a dedicated shop tab, and affiliate programs to sweeten the deal for both sellers and buyers. For businesses, especially those on Shopify, managing your TikTok Shop is now a breeze with the TikTok for Shopify App, seamlessly integrating with your existing operations. Looking ahead to Q4 2023, we foresee TikTok Shop becoming even more influential, especially during the busy holiday season, as the platform continues to ramp up its shoppable content, creating a more shopping-friendly environment.
Getting on board with TikTok Shop is key to being part of this wave of change. To set up your shop, you'll need to go through the TikTok Seller Center, a hub that offers a complete set of tools for merchants to start and run their online stores within TikTok. Setting up is simple—whether you choose the manual route or opt for a smoother setup through partnerships like Shopify integration or API connection. If you've noticed the rise of shoppable content on TikTok lately, you're not alone. It's a trend that's only going to grow, especially during the holiday season, making this the perfect time to jump in and give your products the spotlight they deserve in a bustling marketplace.
The Increase of Microinfluencers:
Micro-influencers are taking the spotlight. These influencers typically have followers ranging from 10,000 to 100,000 and make up a whopping 91% of the influencer market. With the busiest shopping season around the corner, their prominence is set to rise even further, capitalizing on their engaged and specific audience. Surprisingly, a significant 77% of brand partnerships now prefer to collaborate with these micro-influencers. What makes them even more appealing is their cost-effectiveness. In a time when companies are cautious about their marketing spending, micro-influencers offer an affordable yet powerful marketing solution. They establish a genuine and relatable connection with their followers, proving that effective marketing doesn't have to break the bank. It's a smart move for businesses, saving on costs while seeing impressive engagement and conversions.
More Personalized Content, Including User-Generated Content (UGC:
When it comes to content, businesses are getting personal. They're showing the real people behind the scenes, especially in those funny "social media manager at work" moments you've likely seen. A big part of this personal touch is User-Generated Content (UGC). It's when regular folks, not just influencers, share their experiences with a product or service. UGC feels genuine, and it's a hit with brands like Topicals. It's a smart move because it lets potential customers see how a product fits into their lives.UGC bridges the gap between what a product is and how it can be a real part of someone's daily routine.
Our Tips & Takeaways:
For a successful Q4 2023, preparation is key. Get a head start by setting a mid-October deadline to finalize your marketing calendar. This allows your marketing team to craft content and campaigns that seamlessly align with the specials and deals you're offering during the holiday season!
Additionally, streamline the shopping experience for your audience by simplifying your links. Utilize efficient platforms like Stan Store or direct links to specific product pages or booking services. The easier and more straightforward it is for people to shop, the happier and more engaged your audience will be. Keeping it user-friendly is the name of the game!!
XO, TJ Team
