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Through Tiktok, our team sought to increase brand awareness, exposure and sales. We had a goal to drive digital conversion as well as expand the current audience through engagement and direct online interactions.
INITIAL METRICS
2k followers
141k avg. video views
Our strategy consisted of creating familiarity with the brand and founder, as well as cultivate engagement through responding to every comment and posting relevant, timely matter, regularly (5x per week).
CURRENT METRICS
10k+ followers
720k avg. video views