Mastering Sales on Social Media

Whether you're a seasoned entrepreneur or just dipping your toes into the digital waters, mastering sales on social media is a key player to reaching your business goals online. Where traditional sales tactics fall flat on social media…think elevator pitches and long sales cycles…it is crucial to adapt to a quick motion timeline that is more about having your finger on the pulse of your followers, and nurturing your relationship with them daily. We're diving into the world of likes, shares, and DMs to share the ultimate guide to turning your followers into loyal customers.

Let's turn those thumbs-up into cha-ching!

This blog post comes directly from our newest Social Sessions episode that you can find here!

First and foremost, you need to understand your audience’s “triggers.” When you know what activates your audience, and what resonates with them the most, you will have a more clear understanding of how to connect with them. 

You can determine this by looking back at your analytics…which posts seemed to garner the most website clicks/profile visits? What posts got high engagement? 

Within your analytics, take some time to break down your credentials. Does your audience respond to hard numbers? Do they interact with statistics posts (ex: we helped this company increase sales by 50%), or do they prefer more emotional posts like testimonials or smile reveals? 

In the medical world, for example, your audience will definitely lean more towards credentials, or statistics backed posts. You are a user who has a following that wants to be sure you are an expert at your craft. They will want data backed info and case studies to help cement yourself as their choice provider. 

A product based account, for example Our Place Cooking, will want to lean more towards emotional content. The account showcases the “homey” aspirational feeling like cooking with friends or hosting a dinner party to show you what it would feel like to own their products. They use celebrity endorsements, UGC and influencer content to drive home the relatable aspect of what they are selling. 

Our second tip to drive sales is to utilize FAQs. Consider these your content GOLD, because they build trust and confidence through real life questions that are asked by your viewers and audience. 

At this point, you should know your audience better than anyone else. What questions do you receive most frequently? What do your followers want to know? Make note of their inquiries, and turn it into content!

Your audience should be able to get the majority of their questions answered through a simple browse of your page or website. An easy way to ensure your most valuable info stays accessible is to utilize pinned posts and highlights which stay locked to the very top of your page!

Your ideal client should be able to leave your page feeling confident that they want to work with you or make a purchase from you. This can be done in a few different ways depending on the nature of your company, but here are a few tips to make this happen:

• Keep highlights for each type of service/product, with stories kept within explaining either the process of your service or the usefulness of the product.

• Use pinned posts or highlights of UGC, reviews or testimonials, showcasing to your viewers how this purchase can serve them in real time.

Our final tip is to simplify your buying or booking process. The easier it is to book with you or buy from you, the more likely your audience is going to do just that! 

Some users have convoluted systems that require a user to click through several different destinations before finally getting to your product or booking page. This isn’t sticky enough for low patience or low commitment users who need the ease of access in order to complete a sales cycle. 

You should also take this opportunity to make booking your service a very low commitment process, if possible. For many consumers, coming into an office for a consultation may feel like a high commitment task. An alternative would be offering a virtual, or zoom consultation where you can answer questions and allow your prospect to feel more at ease. 

Aside from cleaning up your booking and buying process, consider linking to your shop or booking page directly within your stories, and keep it as a smart response in your DMs. We have spoken with tons of clients and users who are far more likely to click a link within stories, purely out of curiosity, than they are to navigate back to your page and look for it. 

Think of this like a scarcity/demand situation. You have people following you who may not interact with you often enough to stay updated with your new products or services. By keeping this option top of mind or “in their face” (nicely…) you aren’t missing any low hanging fruit or impulse buy shoppers who are more inclined to pursue something immediately when it becomes available to them!

Until next time,

• Xo, TJ